The Reputation Imperative suggests the fire has been lit for organizations to be more successful in an increasingly competitive (and commoditized) global marketplace. Whether challenges stem from internal capability gaps or external marketplace factors, reputation-based management can empower leaders by bringing order to the chaos of a multi-stakeholder, multi-connected world. How do leading organizations tell a differentiated story, manage to set KPIs, reward executives, structure teams, and sustainably operate across functions? Who has been successful in managing the ecosystem – where no one is in charge and everyone has a voice?
Product-driven campaigns are providing lower returns at higher costs. To avoid commoditization, how do we establish competitive positioning that is based on the company’s purpose and values? How does an enhanced corporate narrative impact marketing and communications efforts?
For an organization to succeed, reputation must be everyone’s responsibility – how do we make sure that (all) stakeholders are brought “into the room” when decisions are made?
If customers (and the people who influence them) are making decisions based on perceptions of our company, what strengths can we leverage to impact go-to-market strategies and drive growth? How does this underleveraged asset help us decide where to invest scarce resources across messages, touchpoints and channels?
Reputation Institute's Annual Conference is the most prestigious, global event focusing on the management discipline of corporate reputation. Now in its 18th year, this year’s conversation will focus squarely on commercial conversations related to the topics of Differentiation, Integration and Growth. Participating as a sponsor will position your company as a leading contributor at the cutting edge of this ever-growing body of managerial know-how.
Phone: +1 212 495-3855