About

June 3-5, 2014

The Reputation Imperative suggests the fire has been lit for organizations to be more successful in an increasingly competitive (and commoditized) global marketplace. Whether challenges stem from internal capability gaps or external marketplace factors, reputation-based management can empower leaders by bringing order to the chaos of a multi-stakeholder, multi-connected world. How do leading organizations tell a differentiated story, manage to set KPIs, reward executives, structure teams, and sustainably operate across functions? Who has been successful in managing the ecosystem – where no one is in charge and everyone has a voice?

Speakers

 

SPEAKERS WILL INCLUDE:

DAN HESSE
CEO
Sprint
MANOLO SÁNCHEZ
CEO
BBVA Compass
GERARD VAN GRINSVEN
CEO
Cancer Treatment Centers of America
MARTIN ALVAREZ
Regional President
G4S Americas
PETER HORST
CMO
Capital One
SANJAY GUPTA
CMO
Allstate
MORTEN ALBAEK
CMO
Vestas Wind Systems
GREG REVELLE
CMO
AutoNation
CHRIS HUMMEL
CMO
Schneider Electric
BRETT JEWKES
CCO
NASCAR
ROGER FRIZZELL
CCO
Carnival
BILL WOHL
Former CCO
Hewlett-Packard
JAKE SIEWART
Executive Officer
Goldman Sachs
JOAN WALKER
Former EVP
Allstate
DAVE NAGEL
Former EVP
BP
SALLY SUSMAN
EVP Corporate Affairs
Pfizer
CHARLENE WHEELESS
Principal VP
Bechtel
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BRETT LUDWIG
VP Communications
AmerisourceBergen
BILL PLUMMER
VP Ext Affairs
Huawei (North America)
MARCO ANTÔNIO LAGE
Dir of Corp Comm & Sustainability
Fiat Chrysler (LatAm)
TODD WOODWARD
VP Brand
Amway
PAUL HILLEN
VP Corporate Marketing
Cargill
MARIE KRISTINE SCHMIDT
Corporate VP Marketing
Bang & Olufsen
NICK ADAMS
VP Corporate Branding
Novo Nordisk
REY OCAÑAS
EVP
BBVA Compass
BILL WHITE
SVP Communications
Sprint
RAY KERINS
SVP Communications & Public Affairs
Bayer
PAULO MARINHO
Global Head of Corporate Communications
Itaú Unibanco
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WITOLD HENISZ
Professor of Management
The Wharton School of the University of Pennsylvania
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PAUL ARGENTI
Professor of Corporate Communication
Tuck School of Business at Dartmouth

Agenda

Differentiation

Product-driven campaigns are providing lower returns at higher costs. To avoid commoditization, how do we establish competitive positioning that is based on the company’s purpose and values? How does an enhanced corporate narrative impact marketing and communications efforts?

Registration Opens

Welcome Session

Anthony Johndrow, Managing Partner, RI North America
Michael Maslansky, CEO, maslansky + partners

Reputation-Based Management as a Competitive Differentiator

Dan Hesse, CEO, Sprint

Right Message, Right Channel, Right Stakeholder

Paul Hillen, VP Corp Marketing, Cargill
Peter Horst, CMO, Capital One
Sanjay Gupta, CMO, Allstate

Refreshment Break

THE RISE OF INFLUENCER MARKETING

Chris Hummel, CMO, Schneider Electric
Greg Revelle, CMO, AutoNation
Steve Mann, CMO, LexisNexis

Telling an Authentic and Credible Corporate Narrative, Successfully

Sally Susman, EVP Corp Affairs, Pfizer
Morten Albaek, CMO, Vestas Wind Systems
Paulo Marinho, Global Head of Corporate Communications, Itaú Unibanco

WELCOME Reception

Integration

For an organization to succeed, reputation must be everyone’s responsibility – how do we make sure that (all) stakeholders are brought “into the room” when decisions are made?

BREAKFAST

Opening

Paul Argenti, Professor of Corporate Communication, Tuck School of Business at Dartmouth

Aligning for Success Around Issues, Not Functions

Jake Siewert, Executive Office, Goldman Sachs
Bill Plummer, VP Ext Affairs, Huawei Technologies (North America)
Marie Kristine Schmidt, Corp VP Marketing, Bang & Olufsen

2014 Reputation Leaders Study

Refreshment Break

Sustaining Success to Win the Future

Rey Ocañas, EVP, BBVA Compass
David Woolwine, Director, Allstate
Nick Adams, VP Corp Branding, Novo Nordisk

How to Institutionalize Better Decision-Making – Proactive Reputation Risk Management

Joan Walker, Former EVP, Allstate

Buffet Lunch

What Successful Reputation-Based Decision-Making Looks Like

Manolo Sánchez, CEO, BBVA Compass
Gerard van Grinsven, CEO, Cancer Treatment Centers of America
Martin Alvarez, Regional President, G4S Americas

Refreshment Break

Breakout Sessions

Mitigating Reputation Risk for Success

Dave Nagel, former EVP, BP
Roger Frizzell, CCO, Carnival
Bill White, SVP Communications, Sprint

Growth

If customers (and the people who influence them) are making decisions based on perceptions of our company, what strengths can we leverage to impact go-to-market strategies and drive growth? How does this underleveraged asset help us decide where to invest scarce resources across messages, touchpoints and channels?

Breakfast

Opening

The Neo-CCO: What It Takes to Lead Today's Corporate Narrative

Brett Ludwig, VP Communications, AmerisourceBergen
Brett Jewkes, CCO, NASCAR
Charlene Wheeless, Principal VP, Bechtel

Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders

Dr. Charles Fombrun, Chairman, Reputation Institute
Professor, Witold Henisz, Professor of Management, The Wharton School, UPenn
Dr. Cees B.M. van Riel, Co-founder and Vice Chairman, Reputation Institute
Dr. Majken Schultz, Corporate Board Member

Refreshment Break

Beyond NPS – It's Simple, Yes, but Not Very Prescriptive

Todd Woodward, VP Brand, Amway
Chris Hamrick, Cancer Treatment Centers of America
Niraj Dawar, Best-Selling Author, Tilt, Professor of Marketing, Ivey Business School

Closing Remarks

Anthony Johndrow, Managing Partner, RI North America
Michael Maslansky, CEO, maslansky + partners

Mobile App

Please note that our mobile app can only be accessed once you register for the Conference. If you have not received your username and login, please contact us.

Venue Logistics

HOTEL RESERVATIONS

Reputation Institute has negotiated discounted rates for various level guest rooms at the Fontainebleau Miami Beach for our 2014 conference attendees. These rates are valid for single/double occupancy and include wireless high speed internet and all resort fees.

Standard Room/Run of the house with partial water view – $209USD plus tax
Oceanview Room – $219USD plus tax
Deluxe Balcony Room – $229USD plus tax
Tresor Junior Suite – $309USD plus tax
Tresor One Bedroom Suite – $399USD plus tax

To receive more detailed information on each guest room and to book your room using our group discounted rates, please go to:
https://resweb.passkey.com/go/REIN0614

You may also call by phone to 1-800-548-8886 to make your reservation, indicating you are with Reputation Institute to receive our group discounted rates. These rates will be available until May 15, 2014, on a first-come, first-served basis. The hotel will be sold out during the dates of our conference so we strongly suggest you book early.

HOTEL INFORMATION

The Fontainebleau Miami Beach is one of the most historically and architecturally significant hotels on Miami Beach. Opened in 1954, it was arguably the most luxurious hotel on Miami Beach. The hotel is situated on the Atlantic oceanfront on Collins Avenue in the heart of Millionaire's Row. The resort’s most distinguishing features include two new towers; 12 restaurants and bars; a 40,000-square-foot (3,700 m2) spa with mineral-rich water therapies and co-ed swimming pools; and an oceanfront poolscape featuring a free-form pool shaped as a re-interpretation of Lapidus’ signature bow-tie design. In 2008, the hotel re-opened, after a 1 billion upgrade, and is considered the premiere hotel in Miami today. The hotel is just 2 miles from shopping on Lincoln Road and 3 miles from Miami's South Beach.

LAPIS SPA DISCOUNT FOR RI ATTENDEES:

Reputation Institute attendees can enjoy a 15% discount on all spa treatments of 50 minutes or more and 10% off of all salon treatments. To make an appointment, please email Josie Feria at jferia@fontainebleau.com

or call 305-674-4772. Visit the spa at http://fontainebleau.com/web/spa/lapis_spa/spa_at_a_glance

FONTAINEBLEAU MIAMI BEACH

4441 Collins Ave
Miami Beach, FL 33140
Ph: 305.538.2000

GETTING HERE

GROUND TRANSPORTATION FROM THE MIAMI AIRPORT:

A taxi from the Miami airport to the Fontainebleau Miami Beach is a flat fee of $32USD for up to 5 people and is approximately 20 minutes driving time. The airport is 12 miles from the Fontainebleau Miami Beach.

MIAMI VISITORS INFORMATION

http://www.miamiandbeaches.com/


For more information and to find out how to get involved, contact us at

conference@reputationinstitute.com


Sponsors

Reputation Institute's Annual Conference is the most prestigious, global event focusing on the management discipline of corporate reputation. Now in its 18th year, this year’s conversation will focus squarely on commercial conversations related to the topics of Differentiation, Integration and Growth. Participating as a sponsor will position your company as a leading contributor at the cutting edge of this ever-growing body of managerial know-how.

Join as a sponsor and help educate future leaders on today’s Reputation Imperative – Managing for Competitive Advantage.

PLATINUM Sponsors

SILVER Sponsors

Academic Partner

FEATURED CASE STUDY

Contact

Questions? Interested in Speaking?

 

Contact info

 

Phone: +1 212 495-3855